Travesía Izpiritua
2024 | Experience, museum, inclusive design, branding
A experience where everyone can immerse themselves in the works of Jorge Oteiza, exploring their own spirituality in relation to the concept of void. At "Travesía Izpiritua," the key is to promote equal access to art through an innovative experience (consisting of 7 activities) that uses darkness as a medium to create a space where everyone can feel and understand art in its most genuine form, without limitations.
PROBLEM
Lack of accessibility. Despite its mission to be a space for social inclusion the artworks (mostly sculptures) cannot be touched, leaving visually impaired visitors, like Samuel, without a meaningful experience.
INSIGHT
Samuel visits the museum to escape his routine, but upon arrival, he discovers that everything is visual. The visit becomes entirely passive for him, preventing any form of engagement or interaction.
CHALLENGE
How might we help Samuel have a sensory, emotional, and versatile experience, considering the significance of the spirituality concept behind Oteiza's works?
SOLUTION
An immersive guided tour lasting less than two hours, which combines seven activities designed to explore the spiritual significance of Oteiza's works through tactile and auditory experiences. All of this, in a completely dark space for all.
MISSION
At the Oteiza Museum, we provide an inclusive and sensory experience where everyone can immerse themselves in the works of Jorge Oteiza, exploring their own spirituality in relation to the concept of void. At "Travesía Izpiritua," we are dedicated to promoting equal access to art through an innovative experience that uses darkness as a medium to create a space where everyone can feel and understand art in its most genuine form, without limitations.
VISION
Transform the Oteiza Museum into a space where darkness is not an obstacle but a portal to spirituality, offering an inclusive sensory experience that transcends physical barriers and promotes diversity in artistic appreciation. We aspire for it to be a journey of inner reflection for each individual, where Oteiza's legacy serves as a tool to understand that true art lies within the human being.
