Transpool
2023 | Service design, visual identity
Transpool is a new, practical shared transport system that takes people from the Pamplona train station to a stop just around their house.
Pamplona faces a major issue with transportation at its train station: few taxis, uncertain waiting times, and a waiting area that lacks a proper shelter in bad weather, making travel uncomfortable, especially for passengers with luggage.
CHALLENGE
How might we help Cristina, jaime and Juanita to get out of the station faster, more comfortable and efficient way as possible?
PROPOSAL
A collaboration between Renfe and the Mancomunidad of Pamplona: Transpool, with 10 vans connecting the train station through flexible stops that activate depending on demand. It works as a hybrid between buses and taxis: faster than a bus route but without full door-to-door service.
MISSION
Provide an excellent transportation service designed to expedite the flow of people in the train station that is more practical, sustainable and economical. We are committed to offering a high-quality service that meets the needs of our customers providing them a stress-free transportation experience.
VISION
To become the market leader in efficient and practical transport solutions for rail travelers and thus welcome all travelers to the city.
